Equity Shelter may collect personal information directly from you, automatically through your use of the Services, and from third-party sources.

Information you voluntarily provide may include your name, email address, mailing address, telephone number, property preferences, investment interests, business information, financial qualification information, account credentials, marketing preferences, communication history, appointment requests, and any other information you submit through forms, applications, inquiries, surveys, customer support communications, or interactions with the Services.

If you contact us through email, telephone, SMS text messaging, social media platforms, chat features, or other communication channels, we may retain records of those communications, including message content, timestamps, metadata, attachments, and communication history.

We and our service providers may automatically collect certain information about your device and interactions with the Services. This may include IP address, browser type, operating system, device identifiers, mobile carrier information, geographic location data, language settings, pages viewed, session duration, navigation paths, clickstream data, search activity, referral URLs, advertising interactions, email engagement metrics, and related usage data.

To collect this information, we may use cookies, web beacons, tracking pixels, local storage technologies, analytics tools, advertising identifiers, session replay technologies, and similar tracking technologies.

We may also obtain information about you from third-party sources, including public records, property databases, data enrichment providers, social media platforms, advertising networks, analytics providers, referral partners, lead generation services, and financial institutions.

Equity Shelter may use personal information for lawful business and commercial purposes, including to provide, operate, maintain, improve, and personalize the Services; respond to inquiries and requests; facilitate transactions and communications; create and manage accounts; provide customer support; deliver requested information, products, and services; analyze trends and user behavior; improve marketing efforts; conduct analytics and research; protect against fraud and unauthorized activity; comply with legal obligations; enforce agreements and policies; and support internal business operations.

We may use personal information to communicate with you regarding appointments, account updates, property opportunities, promotions, market updates, newsletters, and other communications related to the Services. These communications may be sent through email, telephone calls, SMS text messages, artificial or prerecorded voice technologies, direct mail, social media platforms, or other communication methods permitted by law.

We may also create aggregated, anonymized, or de-identified information derived from personal information for analytics, research, operational improvements, business development, advertising, and other lawful business purposes.

Equity Shelter may utilize artificial intelligence ("AI"), machine learning technologies, predictive analytics systems, automation technologies, and algorithmic decision-making tools in connection with the Services.

These technologies may be used to generate or assist with property descriptions, marketing materials, customer support communications, recommendations, market analysis, fraud detection, operational optimization, lead scoring, behavioral analysis, personalization, and other business functions.

Some communications or content may be partially or fully generated using AI-assisted systems. While we make commercially reasonable efforts to review and monitor AI-generated outputs, such content may contain inaccuracies, omissions, or outdated information. Users should independently verify all information before relying upon it for financial, legal, investment, or real estate decisions.

We may also use automated technologies, including automated dialing systems, SMS platforms, AI-powered chat systems, and prerecorded voice systems, to communicate with users as permitted under applicable law.

Equity Shelter does not sell personal information for monetary compensation in the traditional sense. However, we may disclose personal information to third parties in accordance with this Privacy Policy and applicable law.

We may share personal information with our affiliates, subsidiaries, contractors, employees, agents, business partners, lenders, brokers, real estate professionals, service providers, vendors, and other third parties that assist us in operating the Services or conducting business activities.

We may also disclose personal information to advertising platforms and analytics providers, including Google, Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube, X (formerly Twitter), and similar platforms for targeted advertising, retargeting, audience development, and campaign measurement purposes.

In addition, we may disclose personal information when necessary to comply with legal obligations, respond to lawful requests, protect our rights or property, prevent fraud or abuse, investigate security incidents, enforce agreements, or protect the safety of users or others.

Personal information may also be transferred or assigned in connection with a merger, acquisition, financing transaction, bankruptcy proceeding, asset sale, corporate restructuring, or other business transaction involving Equity Shelter.

The Services use cookies and similar technologies to recognize users, authenticate sessions, remember preferences, personalize experiences, analyze traffic patterns, measure advertising performance, and improve the functionality and security of the Services.

Third-party service providers and advertising partners may also use cookies, pixels, and related technologies in connection with the Services. These technologies may collect information regarding your online activities across websites, applications, and devices over time.

Most web browsers permit users to manage or disable cookies through browser settings. However, disabling these technologies may affect the availability or functionality of certain portions of the Services.

You may opt out of marketing emails by following the unsubscribe instructions included within the communication or by contacting us directly.

You may opt out of SMS text messaging communications at any time by replying "STOP" to any text message received from us. Message and data rates may apply.

You may request removal from marketing telephone communications by contacting us directly using the contact information provided below.

Please note that even if you opt out of marketing communications, we may still send transactional or service-related communications necessary to provide the Services or administer your account.

Equity Shelter retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide Services, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, protect our interests, and maintain appropriate business and financial records.

When personal information is no longer reasonably necessary, we may securely delete, anonymize, or de-identify the information.

Equity Shelter maintains commercially reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction. Security measures may include encryption technologies, access controls, authentication procedures, monitoring systems, secure hosting environments, employee training, and internal security policies.

Despite these efforts, no system or method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, Equity Shelter cannot guarantee the absolute security of personal information.

The Services may contain links to third-party websites, applications, or platforms. Equity Shelter does not control and is not responsible for the privacy, security, content, or practices of third parties. Your use of third-party websites or services is governed solely by the terms and privacy policies of those third parties.

The Services are not directed toward individuals under the age of eighteen (18), and Equity Shelter does not knowingly collect personal information from children under eighteen. If we become aware that we have collected personal information from a child in violation of applicable law, we will take commercially reasonable steps to delete such information promptly.

By providing your mobile telephone number and opting into SMS communications, you consent to receive text messages from Equity Shelter regarding appointments, property opportunities, investment opportunities, customer support matters, market updates, promotional offers, and other communications related to the Services.

Message frequency may vary. Standard message and data rates imposed by your wireless carrier may apply. Consent to receive SMS communications is not a condition of purchasing any product or service.

You may opt out of SMS communications at any time by replying "STOP" to any message received from us. For assistance, reply "HELP" or contact us directly. Wireless carriers are not liable for delayed or undelivered messages.

Depending on your jurisdiction and applicable law, you may have rights regarding your personal information, including the right to request access, correction, deletion, or portability of personal information; opt out of targeted advertising or certain data sharing practices; restrict certain processing activities; and exercise other rights available under applicable privacy laws.

To exercise any applicable privacy rights, please contact us using the information provided below. We may request information necessary to verify your identity before processing a request. We will not unlawfully discriminate against individuals for exercising applicable privacy rights.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act ("CPRA"). California residents may request information regarding the categories of personal information collected, sources of information, purposes for collection, categories of third parties to whom information is disclosed, and specific pieces of personal information collected about them.

California residents may also request deletion or correction of certain personal information, subject to legal exceptions. Equity Shelter may share certain identifiers, device information, browsing activity, and behavioral information with advertising and analytics partners for cross-context behavioral advertising purposes as permitted by law. California residents may opt out of such sharing. Equity Shelter does not knowingly sell personal information for monetary compensation.

Personal information may be processed, transferred, and stored in the United States and other jurisdictions where Equity Shelter, its affiliates, or service providers operate. Such jurisdictions may not provide the same level of data protection as your home jurisdiction. By using the Services, you consent to such transfers and processing where permitted by applicable law.

Equity Shelter reserves the right to modify, revise, update, or supplement this Privacy Policy and Terms of Use at any time without prior notice. Any changes will become effective upon posting the updated version through the Services. Your continued use of the Services following the posting of any revised Privacy Policy constitutes acceptance of the revised terms.

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us: